Industry Expertise
15+ years in professional sports.
Andrew Boehner spent nearly 14 years at Pacers Sports & Entertainment, including leading premium sales across Pacers, Fever, concerts, and special events.
Career inside the business
Premium revenue consulting · Sports & entertainment
How Much Premium Revenue Is Your Market Leaving Open?
A2B helps teams identify qualified buyers, optimize pricing and inventory, and strengthen the sales execution that converts opportunity into revenue.
A2B Services
Premium Market Intelligence
Find untapped corporate buyers and the decision-makers behind them.
Pricing and Product Optimization
Find revenue opportunities in pricing, product mix, lease terms, and underperforming inventory.
Sales Execution
Turn qualified opportunities into sales with sharper pitches, consistent follow-up, and a disciplined sales process.
How A2B Creates Value
Experience inside the industry. Data beyond the CRM.
Market Intelligence
Identify companies with the strongest premium-buyer fit.
A2B combines premium sales experience with buyer and market research to identify overlooked companies, evaluate fit, and prioritize outreach.
Technology expands the evidence. A2B provides the judgment.
Built for your market
Deep experience in a mid-sized market. A strategy built for yours.
A2B was shaped by experience in Indianapolis, where the buyer pool is finite and every opportunity and renewal matters. That same focus on buyer intelligence, pricing, and execution creates value for teams in markets of every size.
How an engagement progresses
Start with insight. Add support where it matters.
Every stage has to earn the next. The Assessment is useful on its own; ongoing support continues only where it creates value.
-
Assessment Two to four weeks
A2B evaluates the agreed priority areas and delivers findings, recommendations, and an action plan. Implementation is scoped separately.
-
Execution Support Focused implementation
A2B helps the team implement priority recommendations, establish the operating process, and measure progress.
-
Ongoing Advisory Continued guidance
A2B provides strategic guidance through periodic reviews and continued monitoring of premium-revenue performance.
Give teams a clearer view of premium revenue opportunities—and a practical plan to capture them.
Founder & Principal · Former Director of Premium Sales, Pacers Sports & Entertainment
Founder Operating Record · Pacers Sports & Entertainment
Building a more disciplined premium sales operation.
As Director of Premium Sales at Pacers Sports & Entertainment, Andrew worked to strengthen activity standards, follow-up practices, buyer-focused messaging, and repeatable sales procedures. That operating experience informs how he evaluates pipeline and sales execution at A2B.
Andrew’s Pacers operating record; not an A2B client engagement.
Illustrative — Regional banking category, one club market
Twenty qualified accounts. Five of them are yours.
Illustrative example; fictional companies and figures.
In this fictional example, 20 banks meet the club’s defined premium qualification criteria. Five are current buyers; the remaining fifteen are grouped by the available evidence of premium purchasing or category interest.
Currently captured
5 of 20 accounts · 25% of qualified market
Tarrowgate TrustClient
Fernbeck BankClient
First Cascade FinancialClient
Pellworth Community BankClient
Delverton FinancialClient
Uncaptured qualified market
15 of 20 accounts · 75% of qualified market
Waverly NationalBuys elsewhere
Farrowfield Bank & TrustBuys elsewhere
Thornmere FederalBuys elsewhere
Northgate SavingsBuys elsewhere
Glenharrow Capital BankBuys elsewhere
Cobbleford FinancialBuys elsewhere
Slatebrook BankActive signals
Bramholt BankActive signals
Gablemoor SavingsActive signals
Larchwater Credit UnionActive signals
Cinderbrook FinancialActive signals
Rowanvale Commercial BankQualified
Old Mill BankQualified
Averlane FinancialQualified
Silverfen TrustQualified
| Company | Category | Employees | Group | Demonstrated buyer fit |
|---|---|---|---|---|
| Tarrowgate Trust | Regional bank | 2,400 | Currently captured | Current client — shown for context, not on the evidence scale |
| Fernbeck Bank | Regional bank | 1,850 | Currently captured | Current client — shown for context, not on the evidence scale |
| First Cascade Financial | Commercial bank | 3,100 | Currently captured | Current client — shown for context, not on the evidence scale |
| Pellworth Community Bank | Community bank | 640 | Currently captured | Current client — shown for context, not on the evidence scale |
| Delverton Financial | Wealth management | 1,120 | Currently captured | Current client — shown for context, not on the evidence scale |
| Waverly National | National bank | 5,400 | Uncaptured — buys elsewhere | Buys premium from another local property |
| Farrowfield Bank & Trust | Commercial bank | 4,200 | Uncaptured — buys elsewhere | Buys premium from another local property |
| Thornmere Federal | Regional bank | 3,600 | Uncaptured — buys elsewhere | Buys premium from another local property |
| Northgate Savings | Regional bank | 2,900 | Uncaptured — buys elsewhere | Buys premium from another local property |
| Glenharrow Capital Bank | Commercial bank | 2,050 | Uncaptured — buys elsewhere | Buys premium from another local property |
| Cobbleford Financial | Commercial bank | 1,700 | Uncaptured — buys elsewhere | Buys premium from another local property |
| Slatebrook Bank | Regional bank | 2,200 | Uncaptured — active signals | Multiple active buying signals |
| Bramholt Bank | Commercial bank | 1,950 | Uncaptured — active signals | Multiple active buying signals |
| Gablemoor Savings | Regional bank | 1,450 | Uncaptured — active signals | Multiple active buying signals |
| Larchwater Credit Union | Credit union | 1,300 | Uncaptured — active signals | Multiple active buying signals |
| Cinderbrook Financial | Wealth management | 880 | Uncaptured — active signals | Multiple active buying signals |
| Rowanvale Commercial Bank | Commercial bank | 1,100 | Uncaptured — qualified | Qualified, limited signal to date |
| Old Mill Bank | Community bank | 720 | Uncaptured — qualified | Qualified, limited signal to date |
| Averlane Financial | Wealth management | 540 | Uncaptured — qualified | Qualified, limited signal to date |
| Silverfen Trust | Private bank | 460 | Uncaptured — qualified | Qualified, limited signal to date |
- Buys premium from another local propertyStrongest demonstrated buyer fit
- Multiple active buying signalsCategory interest evidenced; no premium purchase confirmed
- Qualified, limited signal to dateMeets criteria; little supporting evidence so far
- Current clientShown for context — not on the evidence scale
Depth of blue reflects the strength of demonstrated buyer fit — how much evidence exists that a company buys in the premium category at all. It is not a forecast of conversion. An account already committed to another property has proven it buys; it may still be the harder deal to win.
See the share of the qualified market you currently capture—and where the strongest evidence of uncaptured opportunity remains.
Company names are fictional. Figures are illustrative and shown for demonstration only.
Insights
Latest thinking on premium revenue.
Your rental strategy shouldn’t be set once in the summer
Team performance can change demand. Booking pace and remaining inventory can help teams decide what to hold, price, or release.
Read the article
Deposit Share Isn’t a Buyer List
Local deposit rankings can start a bank prospect list. They cannot tell you who buys premium—or what to verify before outreach.
Read the articleGet started
See what A2B can do for your premium business.
A 30-minute conversation about your most pressing buyer, pricing, or sales decision.